Average Mr. Fox is an upcoming project by Maxwell Fox that mixes all things adventure with self-composed music.
Some of the sports and activities that will be undertaken include hiking, climbing, running, cycling and kayaking. 
The challenge was to create a logo that represented adventure, but also that could be applicable to (almost) any sport and not with a 'super-human' approach. 
The logo is flexible, and the guy in it can be illustrated or animated based on needs, such as performing one of the above listed activities, or simply drinking water, as per the example below.
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