DotDotPet is an award winning, UK-based pet brand, currently making delicious (according to my dog) supplements, delicate-to-skin-and-nose shampoos, and innovative biodegradable towels.
I have had the pleasure to lead its redesign over the last couple of years, alongside founder Harry Chapman, and roll out all assets needed for both digital and print.
Keep an eye on this page for the full redesign going live - coming soon!
While the logo stayed the same, virtually everything else has been redesigned.
The new brand design is clean, clear and confident.
It’s playful while being functional, bold while not overpowering.
In the redesign:
• Colours have been adjusted and added upon for web and print needs
• Photographic style has been defined and executed, through commissioned studio photography and in-house product photography (by yours truly), both with traditional methods and through the use of GenAI
• A huge range of custom icons and patterns has been created
Through this new asset library, a whole new website is being designed, new Amazon images created and templates have been made - alongside much, much more!
