![](https://cdn.myportfolio.com/d6488ee4-0300-4fcd-9ecc-6eb074a44b9c/a69da2ac-1ece-45af-a815-494e63f8e2aa_rw_600.gif?h=161739724ddf36332117eff859189baa)
![](https://cdn.myportfolio.com/d6488ee4-0300-4fcd-9ecc-6eb074a44b9c/e6e73f7e-dbb5-4b96-b904-169f7aa9341d_rw_3840.png?h=c29f1e3557dfebfef360ff0dad166c07)
While working at Positivity Branding, I was given the opportunity to contribute to the rebranding of WestlandUtrecht Bank by finding a creative yet subtle solution for their iconography.
My aim was to make icons with a personality and distinctive look, while still suitable in a corporate and mature environment.
The concept was to create a series using a continuous line, for over 30 icons and illustrations.
![](https://cdn.myportfolio.com/d6488ee4-0300-4fcd-9ecc-6eb074a44b9c/60f50bf7-65b9-4a86-995f-b253314207a2_rw_3840.png?h=60f5f8c573c4bfa3f36de69c43b7a11b)
![](https://cdn.myportfolio.com/d6488ee4-0300-4fcd-9ecc-6eb074a44b9c/dbdb76fe-41e1-4469-bd7b-37c1b2879d66_rw_3840.png?h=c5f63290c9aa992cb2412d88109fe157)
![](https://cdn.myportfolio.com/d6488ee4-0300-4fcd-9ecc-6eb074a44b9c/a3f2fef4-1540-4a12-a9c6-0d9cbef157dc_rw_3840.png?h=30d2b2623b0aa24a3a0fd82aa0a85a03)
![](https://cdn.myportfolio.com/d6488ee4-0300-4fcd-9ecc-6eb074a44b9c/964df6ea-7b21-4ea5-8ba1-099a4a53641d_rw_3840.png?h=b7988dd106a914ef2aadf87e2d6799ff)